An Australia-based cosmetics brand by the name of 'Mermaid Salon' is now accepting pre-orders of its newest unique makeup brush, dubbed the 'Chubby Mermaid.' The fish-like brush takes the form of a wide fin tail that comes in opulent finishes like rose gold, silver or matte black. As for its potential applications, the cosmetic paddle brush may be used in a number of ways for accentuating the face with foundation, blush, highlights and contours.
To complement this unique makeup brush, Mermaid Salon also offers a shell-shaped cosmetic carrying case that continues the aquatic theme.
Many young beauty consumers are now looking to add a bit of whimsy to their cosmetic bags with novelty makeup brushes in the shapes of fantastical unicorn horns, mermaid tails and wizard wands.
What Makes This Trend Stand Out
- Whimsical Beauty Tools
- The rise of novelty makeup brushes shaped like fantasy objects presents an opportunity for innovative and playful beauty tools.
- Aquatic-themed Carrying Cases
- The introduction of the shell-shaped cosmetic carrying case to complement the fish-shaped cosmetic brush offers a disruptive opportunity for an entire aquatic-themed cosmetic storage line.
- Multi-application Cosmetic Tools
- The versatile and wide shape of the 'Chubby Mermaid' cosmetic brush presents an opportunity for other multi-application cosmetic tools that can achieve several looks with a single product.
Sectors Adopting This
- Cosmetics Industry
- Cosmetics companies can innovate by creating more playful and unique makeup brushes and tools that cater to the demand of younger and more whimsical beauty consumers.
- Fashion Industry
- Fusing fashion and beauty by creating cosmetic brushes with trendy designs could be a disruptive opportunity for fashion brands aiming to tap into the beauty industry.
- Design Industry
- The rise of playful and unique cosmetic tools opens up an opportunity for designers to create aesthetically pleasing and functional beauty products that can cater to a wide audience.
