Mermaid Salon's Unique Makeup Brush Boasts a Novel Paddle Handle
Laura McQuarrie — March 16, 2017 — Fashion
References: mermaidsalon.au & hellogiggles
An Australia-based cosmetics brand by the name of 'Mermaid Salon' is now accepting pre-orders of its newest unique makeup brush, dubbed the 'Chubby Mermaid.' The fish-like brush takes the form of a wide fin tail that comes in opulent finishes like rose gold, silver or matte black. As for its potential applications, the cosmetic paddle brush may be used in a number of ways for accentuating the face with foundation, blush, highlights and contours.
To complement this unique makeup brush, Mermaid Salon also offers a shell-shaped cosmetic carrying case that continues the aquatic theme.
Many young beauty consumers are now looking to add a bit of whimsy to their cosmetic bags with novelty makeup brushes in the shapes of fantastical unicorn horns, mermaid tails and wizard wands.
To complement this unique makeup brush, Mermaid Salon also offers a shell-shaped cosmetic carrying case that continues the aquatic theme.
Many young beauty consumers are now looking to add a bit of whimsy to their cosmetic bags with novelty makeup brushes in the shapes of fantastical unicorn horns, mermaid tails and wizard wands.
Trend Themes
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Whimsical Beauty Tools — The rise of novelty makeup brushes shaped like fantasy objects presents an opportunity for innovative and playful beauty tools.
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Aquatic-themed Carrying Cases — The introduction of the shell-shaped cosmetic carrying case to complement the fish-shaped cosmetic brush offers a disruptive opportunity for an entire aquatic-themed cosmetic storage line.
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Multi-application Cosmetic Tools — The versatile and wide shape of the 'Chubby Mermaid' cosmetic brush presents an opportunity for other multi-application cosmetic tools that can achieve several looks with a single product.
Industry Implications
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Cosmetics Industry — Cosmetics companies can innovate by creating more playful and unique makeup brushes and tools that cater to the demand of younger and more whimsical beauty consumers.
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Fashion Industry — Fusing fashion and beauty by creating cosmetic brushes with trendy designs could be a disruptive opportunity for fashion brands aiming to tap into the beauty industry.
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Design Industry — The rise of playful and unique cosmetic tools opens up an opportunity for designers to create aesthetically pleasing and functional beauty products that can cater to a wide audience.
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