This Brand Identity for Paradise. Gourmet-clubâ„¢ Espresso is Mystical

 - Nov 28, 2017
References: thedieline
This lunar coffee packaging was designed for Paradise. Gourmet-clubâ„¢, a brand that offers premium and tasty products for coffee enthusiasts. The brand's visual identity features four moon-themed graphics and is the work of Ukranian designer Sergii Artemov and fellow art director Gera Artemova.

This mystical packaging combines deep navy, black, brown, and violet paper boxes with metallic foil elements. These foil details are used to mimic the moon's bright glow. "Inspired by the phases of the moon, each lunar illustration provides a unique way to convey the amount of boldness within each blend."

In an effort to stand apart from competing household names in the coffee industry, premium brands are embracing whimsical and unexpected branding rather than opting for traditional marketing methods.