The branding behind Manners Gin, which was created by the agency Estudio Maba, was made to represent the playful aspects of the brand with the hopes that it would position the gin as a beverage that can be consumed at all hours of the day.
Most people who drink keep their alcohol consumption at bay until evenings or special occasions, but the Manners Gin brand was designed to encourage safe consumption on all sorts of occasions. In order to give the gin a more playful vibe, the company designed the bottle and label to glow in the dark -- giving the beverage an eerie blue aura at night.
Manners Gin is able to function as a product that can be both sophisticated and youthful.
Glowing Gin Beverages
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