The new skin care brand Scrubd is revealing new products and visual imagery, all of which was designed to target the skin care needs and concerns of men.
The purpose behind the Scrubd brand is to offer men the lifestyle and grooming products that the brand believes exist in insufficient amounts on the current market. Where the brand once only had organic soap blocks, it has expanded its collection with Anti-Aging and Energizing skin products that range from liquid face washes to gels and moisturizers. The brand's new visual identity features a modern and minimalist design that strays significantly from the stereotypically "masculine" branding that most male grooming products feature.
Scrubd is an excellent example of how men's skin care brands can defy expectations and offer products that are high quality, and represented as such.