Stitch Design Co.' latest re-branding project is a fresh take on Waterworks' visual identity. Founded in 1978, the company is synonymous with soap products that are finely crafted using high quality, European ingredients.
Teaming up with the brand for its first Apothecary Collection, Stitch Design Co. brings a fresh visual identity to life with the help of luxe and understated details. The creative studio opts for white marble packaging that immediately evokes an air of luxury, pairing the monochromatic pattern with thin gold logo detailing.
Consisting of fresh soaps, scented candles, and bath care essentials, Waterworks' new Apothecary Collection embodies elegance and features packaging that successfully marries form with function, while simultaneously keeping eco-friendly material choices in mind.