Nongfu Spring is offering a vitamin-enriched water collection that rivals the popular North American brand, and its branding gives it a visual edge over its much larger competitor.
The Chinese brand enlisted the creative agency mousegraphics to create the branding for the collection of waters. Each bottle in the collection comes in a rounded, pill-like shape, and offers a clean appearance that is almost medicinal in its design. Despite its minimalist branding and medicinal health properties, the collection is still able to look both modern and playful – in large part due to the vibrant colors of the beverages that are visible through their clear plastic bottles.
Each label in the collection features a large cut-out 'V,' which stands for both "Victory" (the product name), and "Vitamin."