The alternative energy beverage market is expanding by leaps and bounds, which is what has prompted the release of the new Coca-Cola Coffee Plus. Available exclusively in Japan, the soda boasts half of the calories of original Coke and has been infused with coffee extract to increase the caffeine content by 50%. This makes it a flavorful beverage that's familiar enough for consumers to try out when seeking an alternative energy drink option.
The Coca-Cola Coffee Plus aims to satisfy both coffee and soda drinkers alike to offer them a hybrid beverage option that will provide a flavorful boost to one's energy level. The soda is available exclusively in vending machines to further convey how the product is positioned for busy lifestyles.