Coca-Cola has launched its first line of coffee-infused beverages, appropriately titled 'Coca-Cola With Coffee' and
'Coca-Cola With Coffee Zero.' The release of these canned, coffee-based soft drinks marks the debut of the brand's newly created “refreshment coffee” category.
Appealing to java lovers and cola drinkers alike, the company claims that its hybrid beverage “sips like a Coke and finishes like a coffee.” Coca-Cola With Coffee is currently available throughout North America and is offered in three flavors: Dark Blend, Vanilla, and Caramel. Each can contain 69 mg of caffeine, making them a suitable option for those seeking a pick-me-up alternative.
With the release of this coffee-cola hybrid, Coca-Cola looks to capitalize on beverage consumers' growing interest in creative combinations and unconventional concoctions. In doing so, the company has seamlessly crossed over into an entirely new market, allowing them to target coffee drinkers, in addition to fans of soda pop.
Image Credit: Coca-Cola Company