In an effort to make Rock and Rye a more accessible, on-the-go cocktail, Cooper Spirits has created a canned version of the iconic drink called Slow & Low.
The Slow & Low Rock & Rye canned cocktail by Cooper Spirits is a modern take the century-old combination of pairing rye whiskey with rock candy. To update the cocktail for the contemporary consumer, Cooper Spirits' version is made with aged rye whiskey, air-dried naval oranges from Florida, 100 percent raw honey from Western Pennsylvania, angostura bitters and a dash of rock candy. In addition to the extra sweetness from the dose of honey, Slow & Low also comes in a millennial-friendly 100ml can. This makes the cocktail easy to transport to parties and events with no need for mixing.
Key Themes Behind This Trend
- Canned Cocktails
- The rise of canned cocktails presents an opportunity for brands to create convenient and ready-to-drink alcoholic beverages.
- Craft Cocktails
- Crafting unique and high-quality cocktails using premium ingredients can differentiate brands in the crowded beverage market.
- Convenient Packaging
- Innovative packaging solutions, such as small cans, offer convenience and portability for consumers on-the-go.
Where This Applies
- Alcoholic Beverages
- The alcoholic beverages industry can embrace canned cocktails as a way to attract younger consumers seeking ready-to-drink options.
- Craft Distilleries
- Craft distilleries have an opportunity to create unique canned cocktails that showcase their expertise and brand identity.
- Event Planning
- Event planning industry can benefit from the convenience of canned cocktails as a portable and hassle-free beverage option.
