On The Rocks™ Premium Cocktails, "the ready-to-serve cocktail brand created by master mixologists with award-winning cocktail programs," recently expanded its portfolio with the introduction of 'The Manhattan.' The limited-release pre-mixed crafted cocktail boasts natural ingredients alongside premium Basil Hayden Dark Rye Whiskey. The ready-to-drink beverage will appeal to consumers looking for a quick yet delicious beverage.
"On The Rocks was founded on the commitment to deliver constant innovation for the modern cocktail drinker, and we are thrilled to now offer a limited-release for those searching for the perfect Manhattan," says Rocco Milano, Co-Founder and Global Brand Ambassador of On The Rocks Premium Cocktails. "As a brand built on delivering bartender crafted, quality cocktails, this latest expression is a great complement and exciting extension to our growing portfolio."
Image Credit: On The Rocks™ Premium Cocktails
What's Driving This Trend
- Crafted-cocktails-go-retail
- As pre-packaged, premium cocktails gain popularity, there is an opportunity for bars and restaurants to expand their reach by offering exclusive pre-mixed cocktails with unique flavors and packaging.
- Natural-premium-ingredients
- Consumer preference towards premium and natural ingredients creates opportunities for expansion in the pre-mixed, craft cocktail industry.
- Limited-release-collections
- Limited-release collections, like On The Rocks™'s 'The Manhattan,' offer brands the opportunity to create excitement and urgency among consumers around unique, limited-edition packaged products.
Who This Affects Most
- Alcohol
- As pre-mixed cocktails continue to gain in popularity, new opportunities arise for alcohol brands to offer customers easy, convenient access to bar-quality mixed drinks in their own home.
- Hospitality
- By creating unique, pre-mixed cocktails with exclusive flavors, members of the hospitality industry can generate additional revenues by sharing their legendary craft cocktails with customers in an innovative new way.
- Retail
- As pre-made cocktails gain popularity, there is an opportunity for retailers to create exclusive partnerships with trendy brands and offer new, exciting, easy-to-serve cocktail options to customers.
