At the Winter Fancy Food Show, ITO EN unveiled its TEAS’ TEA Organic Cold Brew Mandarin Orange, which offers a refreshing new way for consumers to enjoy the taste of premium green tea in a ready-to-drink format.
The premium brewed whole leaf green tea is said to have a clean, smooth finish with the taste of tangy citrus. The ice-steeping process of preparing tea is said to bring out the subtle flavors of the tea, as well as its natural sweetness, appealing to the tea lover with a refined palate. Cold-brewed tea also contains less caffeine and more antioxidants than hot-brewed tea, which makes it all the more appealing to the discerning tea drinker.
Alongside the rise of cold-brewed coffee, consumers are looking to explore cold brew tea for its purity, especially as an alternative to sugar-laden sodas and juices.