At the Winter Fancy Food Show, ITO EN unveiled its TEAS’ TEA Organic Cold Brew Mandarin Orange, which offers a refreshing new way for consumers to enjoy the taste of premium green tea in a ready-to-drink format.
The premium brewed whole leaf green tea is said to have a clean, smooth finish with the taste of tangy citrus. The ice-steeping process of preparing tea is said to bring out the subtle flavors of the tea, as well as its natural sweetness, appealing to the tea lover with a refined palate. Cold-brewed tea also contains less caffeine and more antioxidants than hot-brewed tea, which makes it all the more appealing to the discerning tea drinker.
Alongside the rise of cold-brewed coffee, consumers are looking to explore cold brew tea for its purity, especially as an alternative to sugar-laden sodas and juices.
What's Driving This Trend
- Cold Brew Tea
- Cold-brewed tea is becoming increasingly popular due to its purity and natural sweetness, offering a new way for tea lovers to enjoy their favorite drink.
- Citrus Flavors
- Citrus flavors are emerging as a popular trend in the tea industry, offering a refreshing and tangy twist to traditional tea flavors.
- Health-conscious Beverages
- Health-conscious consumers are gravitating towards cold-brewed teas for their lower caffeine content and higher antioxidant levels, creating new opportunities for the beverage industry.
Who This Affects Most
- Beverage Industry
- The rise of cold-brewed teas presents a disruptive innovation opportunity for the beverage industry to capitalize on the growing demand for healthier and more flavorful drinks.
- Tea Industry
- Tea companies can take advantage of the trend towards citrus flavors and cold-brewing methods to create unique and refreshing products that appeal to a wider consumer base.
- Health Food Industry
- The health benefits of cold-brewed teas, such as lower caffeine content and higher antioxidant levels, offer a disruptive innovation opportunity for the health food industry to market and promote these beverages as a healthy alternative to sugary drinks.
