Casablanca Market's Moroccan Preserved Lemons are prepared with traditional, indigenous lemons that are grown in Taroudant, Southern Morocco. These lemons can be added to everything from sauces and salads to sandwiches and cocktails, according to the company. Just three simple ingredients go into the making of the product: Beldi lemons, water and salt.
Casablanca Market is a company owned by women that is on a mission to empower female artisans by providing living wages and economic opportunities. In all, Casablanca Market sells a variety of decor, furniture and fashion, noting that "80% of our goods are handmade by women."
Alongside showing its Moroccan Preserved Lemons at the Winter Fancy Food Show, Casablanca Market also shared some of its other food offerings, including harissa and purple olives.
What's Driving This Trend
- Indigenous Ingredients
- There is an opportunity for businesses to explore and promote unique, traditional ingredients from different cultures.
- Female Empowerment
- There is a chance for companies to support and uplift women by providing economic opportunities and fair wages.
- Handmade Goods
- Businesses can tap into the market for handmade products, showcasing the skill and craftsmanship of artisans.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can innovate by incorporating indigenous ingredients from various regions into their products.
- Socially-conscious Fashion
- The fashion industry can explore opportunities to empower women by partnering with female artisans and promoting fair trade practices.
- Home Decor
- The home decor industry can capitalize on the demand for unique, handmade goods by sourcing products from female artisans and promoting their craftsmanship.
