Although white, black and green tea varieties are some of the most popular in the tea category, purple tea also exists as a special varietal that was developed and now, exclusively grown uniquely in Kenya. Purpose Tea identifies purple tea as "the first significant tea varietal in 25 years" and makes it the centerpiece of its vibrant bottled beverage range.
Purpose Tea makes three ready-to-drink varieties from purple tea, including Lemon Bliss, Mint to Be and Purple Reign, which is lightly sweetened. In terms of its benefits, purple tea is said to be a rich better source of antioxidants than both green and black tea.
True to its name, Purpose Tea supports pickers in Kenya—who are almost exclusively women—by helping them remove themselves from the cycle of poverty. As the majority of the land in Kenya is owned by men, Purpose Tea notes that "for female pickers, land ownership is the key to financial freedom."