Although white, black and green tea varieties are some of the most popular in the tea category, purple tea also exists as a special varietal that was developed and now, exclusively grown uniquely in Kenya. Purpose Tea identifies purple tea as "the first significant tea varietal in 25 years" and makes it the centerpiece of its vibrant bottled beverage range.
Purpose Tea makes three ready-to-drink varieties from purple tea, including Lemon Bliss, Mint to Be and Purple Reign, which is lightly sweetened. In terms of its benefits, purple tea is said to be a rich better source of antioxidants than both green and black tea.
True to its name, Purpose Tea supports pickers in Kenya—who are almost exclusively women—by helping them remove themselves from the cycle of poverty. As the majority of the land in Kenya is owned by men, Purpose Tea notes that "for female pickers, land ownership is the key to financial freedom."
Why This Trend Is Growing
- Purple Tea Beverages
- The increasing popularity of beverages made from purple tea leaves presents an opportunity for the tea industry to introduce new flavors and explore health benefits.
- Women-owned Tea Plantations
- Supporting women-owned tea plantations in Kenya presents an opportunity for the agriculture industry to promote social responsibility and sustainable practices.
- Antioxidant-rich Drinks
- The demand for antioxidant-rich drinks, like those made from purple tea, presents an opportunity for the beverage industry to cater to the health-conscious consumer market.
Industries Being Reshaped
- Tea
- The tea industry can explore new flavors and highlight the benefits of purple tea to attract health-conscious consumers and promote social and environmental responsibility.
- Agriculture
- Supporting women-owned tea plantations in Kenya presents an opportunity for the agriculture industry to promote social responsibility and sustainable practices.
- Beverage
- The demand for antioxidant-rich drinks, like those made from purple tea, presents an opportunity for the beverage industry to cater to the health-conscious consumer market.
