Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

MTV Fit Offers Millennial-Friendly Fitness Content

 - Jan 11, 2018
References: & digiday
In an effort to capitalizing on the January health kick, MTV International has launched its new fitness-focused vertical, MTV Fit. Focusing on nutrition, mental health, and workout videos, the new channel aims to offer millennials-friendly fitness content.

MTV Fit is a new vertical that will run mainly on Facebook and Instagram. The content will focus on both physical and mental wellbeing -- all from a body-positive perspective. Some examples of content shared include smoothie recipes, reviews of mental health apps, and a variety of 60-second workout videos. All of the bite-sized content is designed to be accessible and fun -- making it ideal for health-conscious, but time-pressed millennials. As VP of Digital Content for MTV International Joanna Wells explains, "One of the key things was, fitness doesn’t have to be expensive, aspirational or unattainable. This can be done at home or in the street rather than spending loads of money at the gym."