The popularity of legumes has created a rise in products made with a base of protein-rich pulses, including everything from pastas to bean dressings. Tru Flavors has a collection of the latter, offering a variety of squeezable pouches in standout varieties like Blood Orange Poppy Seed and Ginger Scallion Lemongrass.
These navy bean-based salad dressings from the brand were shown off at the Winter Fancy Food Show, introducing a convenient way for consumers to fortify their meals with added protein and fiber. These on-the-go salad dressing pouches are ideal for the busy consumer, as they do not need to be refrigerated until opening.
While there are many bean-based dips on the market, there is a growing demand for plant-based protein that is being satisfied by brands that are reformulating familiar products for a flavor-packed, better-for-you approach.
Key Themes Behind This Trend
- Rise in Legume-based Products
- The popularity of legumes has sparked a rise in products made with protein-rich pulses, creating opportunities for innovative plant-based offerings.
- Convenient On-the-go Packaging
- Squeezable pouches of salad dressings provide a convenient solution for busy consumers looking for quick and portable ways to fortify their meals.
- Reformulating Familiar Products
- Brands are meeting the growing demand for plant-based protein by reformulating familiar products, offering flavor-packed options that are better-for-you.
Where This Applies
- Food and Beverage
- The rise in legume-based products presents opportunities for innovation in the food and beverage industry, particularly in plant-based protein alternatives.
- Packaging
- The demand for convenient on-the-go packaging creates opportunities for innovations in the packaging industry, especially with portable and easy-to-use formats.
- Health and Wellness
- The trend of reformulating familiar products to offer better-for-you options aligns with the increasing focus on health and wellness, opening up opportunities for innovation in the industry.
