Butter London's Color of the Year Collection Celebrates 'Ultra Violet'

 - Jan 17, 2018
References: butterlondon & byrdie
As Pantone named the imaginative and inventive shade of purple 'Ultra Violet' as the Color of the Year for 2018, a number of brands are releasing new designs and colorways based on this hue—including Butter London with its Pantone Color of the Year Collection.

This collectible makeup set provides a range of products for the face and nails that are centered around the specific shade of purple. The kit includes a nail lacquer, a lip gloss, an eye gloss and a liner all in the shade Ultra Violet. The entire kit also comes packed in a purple-colored makeup bag with a zipper closure for easy transportation, storage and reuse.

Butter London makes a wide variety of purple-colored cosmetics, but this kit appeals to the discerning consumer with their finger on the pulse of what's new.