Hot on the heels of Pantone introducing Mocha Mousse as the Color of the Year 2025, beauty membership service IPSY announced an official IPSY x Pantone collection. This collection inspired by the comforting yet indulgent dessert-like brown color is set to make its debut in April 2025.
In the meantime, IPSY assembled a Mocha Mousse-Inspired Bundle with beauty products featuring the mellow brown shade. The curated set includes bronzing Drops, an all-in-one eye and face palette with velvety shades, a brown mascara and a stylish faux snakeskin bag to tote it all.
Thanks to the richness and warmth of luxurious Mocha Mousse, 90s brown monochrome makeup is poised for a comeback.
Key Themes Behind This Trend
- Monochrome Beauty Revival
- The resurgence of 90s brown monochrome makeup highlighted by IPSY x Pantone suggests renewed consumer interest in vintage beauty trends.
- Color of the Year Collaborations
- Partnerships like IPSY's collaboration with Pantone for Mocha Mousse reveal the growing influence of annual color trends on product launches.
- Dessert-inspired Cosmetics
- The introduction of dessert-like shades in beauty products points to a trend where comfort foods inspire sensory and visual appeal in cosmetics.
Where This Applies
- Beauty and Personal Care
- The intersection of trendy color palettes and makeup products like in the IPSY x Pantone collaboration offers palpable shifts in consumer preferences.
- Fashion Accessories
- Stylish yet functional additions like the faux snakeskin bag included in the beauty bundle highlight evolving accessory trends driven by cosmetic collaborations.
- Color Forecasting
- The emphasis on Pantone's Mocha Mousse as a central theme for product lines spotlights the essential role of color forecasting in driving market trends.
