Colorpop is Debuting Two Must-Have Palettes
Ellen Smith — January 22, 2018 — Fashion
Colorpop has grown in popularity after its debut collection was introduced at Sephora, and now the affordable cosmetic's brand is unveiling two new must-have palettes that are helping consumers seamlessly achieve both day and night-inspired looks.
The eye shadow palette, entitled "Give It To Me Straight" features a variety of colors that range from shimmering golden hues to deep red shades. Perfect for dramatic night look, or for adding a subtle touch of color to one's lids, this palette is sure to update one's look. In addition to the shadows, the brand released a highlighter palette called "In-Nude-Endo" which features six unique shades to help consumers achieve the glow they've been looking for.
Both palettes will be available online.
The eye shadow palette, entitled "Give It To Me Straight" features a variety of colors that range from shimmering golden hues to deep red shades. Perfect for dramatic night look, or for adding a subtle touch of color to one's lids, this palette is sure to update one's look. In addition to the shadows, the brand released a highlighter palette called "In-Nude-Endo" which features six unique shades to help consumers achieve the glow they've been looking for.
Both palettes will be available online.
Trend Themes
1. Affordable Makeup - The rise of affordable makeup brands presents an opportunity for companies to explore new cost-effective methods while delivering high-quality products.
2. Palette Creation - Developing innovative and trend-driven palettes presents opportunities for cosmetics companies to stand out in a crowded market.
3. Online-only Launches - With the rise of e-commerce, companies can explore exclusive online-only launches to reach their target audience.
Industry Implications
1. Cosmetics - The cosmetics industry needs to harness the trend of affordable makeup while remaining innovative in their product offerings.
2. Fashion Retail - Fashion retailers can capitalize on the demand for makeup products as an additional revenue stream by developing partnerships with cosmetics brands.
3. E-commerce - E-commerce companies have a unique opportunity to experiment with online-only launches and exclusive product campaigns with their consumers.
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