Augmented reality offers opportunities in industries far beyond tech alone, and the newest update to the Battington app through the Facecake platform shows just how broad-spanning the nascent medium can be. The cosmetics and beauty app recently added AR functionality that lets users try on Battington eyelashes without a physical sample, using AR to virtually apply the lashes to one's lids.
Though its technology is certainly advanced, Battington's feature on the Facecake platform is straightforward to use. Users simply center their faces on the screen with the front-facing camera on their smartphones and select one of six styles of Battington lashes. The app automatically applies the selected style in real time. If they like the look, users can then make a purchase directly through the Battington app, thus increasing the chances of conversions for the beauty brand.