Cosmetics company Too Faced has a new line of makeup called 'Life's a Festival' that features unicorn horn highlighters. The eye-catching shape of the product resembles an actual unicorn horn, but no actual unicorns were hurt in the making of these cosmetics, because Too Faced boasts that it is a cruelty-free company.
These mystical twist-up stick highlighters come in two colors: iridescent blue with a pink flash called Unicorn Tears and warm pink with golden summers called Unicorn Dreams. Other options in the line include lipsticks, bronzer and a rainbow eye shadow palette.
Founder Jerrod Blandino shared details about the new line, noting: "We all love Unicorn Tears, now we got some friends here, we've got Fairy Tears, Angel Tears, and Mermaid Tears. They all blossom and turn into a very unique color — only your own."
What Makes This Trend Stand Out
- Unicorn-inspired Cosmetics
- The popularity of Too Faced's unicorn horn highlighters demonstrates an opportunity for other cosmetic companies to develop unicorn-themed makeup products.
- Cruelty-free Cosmetics
- Too Faced's emphasis on being a cruelty-free company suggests that cosmetic industries can differentiate themselves by creating and promoting animal-friendly makeup.
- Fantasy-inspired Makeup Packaging
- The success of the 'Life's a Festival' collection highlights the potential for other cosmetic companies to market makeup products with unique, mystical packaging.
Sectors Adopting This
- Cosmetics
- The cosmetics industry can explore producing creative and unique makeup products for consumers who have a penchant for fantasy-inspired makeup.
- Animal Rights Activism
- The trend toward cruelty-free cosmetics reflects an opportunity for animal rights organizations and advocacy groups to garner more support for their cause.
- Artificial Intelligence (AI)
- Integrating AI technology in the cosmetic industry can streamline the production of makeup with unique and creative components, such as the unicorn horn highlighters.
