As a follow-up to wild success of its FDA-approved, prescription-strength retinoid acne treatment gel, Differin has now launched the Differin Daily Deep Cleanser.
The cleanser for those with sensitive skin boasts oil-absorbing properties and promises not to strip the skin of moisture or clog one's pores. The deeply cleansing, acne-fighting formula gets its strength from 5% benzoyl peroxide, a common ingredient in acne products that uses oxygen to detoxify the pores and release the buildup of excess sebum. Although some brands offer acne solutions with as much as 10% benzoyl peroxide, Differin promises that the dermatologist-developed, dual-action micronized formula that makes up its Daily Deep Cleanser is "as effective as 10% benzoyl peroxide cleansers but with less irritation and redness."
Why This Trend Is Growing
- Sensitive Skin-friendly Acne Products
- The development of acne-fighting products that cater specifically to sensitive skin presents a disruptive innovation opportunity.
- Low-irritation Acne Cleansers
- The trend towards developing low-irritation acne cleansers with effective ingredients is an opportunity for disruptive innovation in the skincare industry.
- Micronized Acne-fighting Formulas
- The development of dual-action, micronized acne-fighting formulas presents an opportunity for innovation in the development of acne treatment products.
Industries Being Reshaped
- Skincare
- The skincare industry is currently primed to develop sensitive skin-friendly acne treatments that offer effective acne-fighting ingredients while minimizing irritation.
- Cosmetics
- The cosmetics industry can capitalize on the trend towards low-irritation acne cleansers by developing and marketing new products that cater to this need.
- Pharmaceuticals
- The development of dual-action, micronized acne-fighting formulas presents an opportunity for innovation in the pharmaceutical industry's development of acne treatments.
