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Astrology-Themed Lipsticks

'Astrology by Bite' Crafts Zodiac-Influenced Limited-Edition Lipsticks

— January 23, 2018 — Fashion
January is coming to an end and to celebrate the entrance into Aquarius season, Astrology by Bite has been introduced. This is the first reveal to the limited-edition Amuse Bouche lipstick collection of 12, crafted to represent each of the zodiac signs. The series will exclusively be available at Sephora and will continue its release of a new shade as the months come one by one. The formula of the lipstick is not unfamiliar to Bite Beauty users, as it is a high-demand, favorite product. The Amuse Bouche formula is crafted from organic ingredients that include elements such as "antioxidant resveratrol and fresh-pressed citrus."

Astrology by Bite has called upon Tara Greene, who is not only a psychic and astrologer, but is also a reader of tea, tarot cards and lipstick. The partnership allows Bite to correlate shades that resemble the character traits of each zodiac sign. This first release is a berry shade to symbolize Aquarius' social and creative traits, as well as the air sign being inventive and disruptive.
Trend Themes
1. Zodiac-influenced Lipstick - The trend of creating astrology-themed lipstick collections presents an opportunity for beauty brands to tap into consumers' interest in astrology and personalize their makeup choices.
2. Limited-edition Beauty Collections - The growing popularity of limited-edition beauty collections, such as Astrology by Bite, allows brands to create buzz and generate excitement among consumers through exclusive and unique offerings.
3. Collaboration with Astrologers - Partnering with astrologers and psychic readers, like Bite Beauty did with Tara Greene, opens up avenues for brands to create customized products that align with the traits and characteristics associated with each zodiac sign.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore the potential of creating astrology-themed makeup lines to cater to consumers' individuality and interest in astrology.
2. Retail and E-commerce - Retailers and e-commerce platforms, such as Sephora, can leverage the appeal of limited-edition beauty collections like Astrology by Bite to drive sales and attract customers with exclusive offerings.
3. Personalized Marketing and Branding - The trend of astrology-themed lipstick provides an opportunity for marketing and branding agencies to develop personalized strategies that resonate with consumers' astrological interests and preferences.
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