Anastasia Beverly Hills' New Pigments are Shockingly Sparkly
Riley von Niessen — January 5, 2018 — Fashion
Beauty brand Anastasia Beverly Hills recently unveiled a range of loose glitter pigments, which function as versatile products that can be used on the face or body to provide some intense shimmer that elevates almost any look.
Like other products that have similar purposes, the pigments come in small pots that enable users to easily dip into them so that they can get the perfect amount. This enables them to be used as a more subtle highlight on the cheek and brow bones, or for a statement eyeshadow look that instantly attracts attention.
Although not much information surrounding the pigments is available as of yet, popular beauty gurus have already shared some swatches of them, showing just how dramatic the pastel shades can be when applied.
Like other products that have similar purposes, the pigments come in small pots that enable users to easily dip into them so that they can get the perfect amount. This enables them to be used as a more subtle highlight on the cheek and brow bones, or for a statement eyeshadow look that instantly attracts attention.
Although not much information surrounding the pigments is available as of yet, popular beauty gurus have already shared some swatches of them, showing just how dramatic the pastel shades can be when applied.
Trend Themes
1. Versatile Loose Glitter Pigments - There's an opportunity to innovate by creating glitter pigments with more diverse and wear-it-anywhere colors.
2. Multifunctional Beauty Products - Innovation lies in developing multipurpose beauty products that can be used on different parts of the body, reducing packaging and material waste.
3. Social Media-driven Beauty Trends - Innovation opportunities exist in creating social-friendly, sharable, and hyper-photogenic makeup products that push the boundaries of what’s deemed acceptable in the real world.
Industry Implications
1. Beauty Products Industry - Manufacturers can explore improving the quality and range of their glitter-based product lines to meet growing customer demand.
2. Cosmetics Retail Industry - Retailers can create engaging in-store and online shopping experiences that highlight the versatility and fun of loose glitter pigments.
3. Social Media Advertising Industry - Agencies can leverage the recent social media-influenced beauty trends to develop targeted campaigns for their clients' glitter pigments and makeup products.
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