Katy Perry recently added to her makeup line with a series of 'Katy Kat Lip Glosses.' The formula is offered in a number of different shades, which range from muted neutrals, to vivid and unconventional colors like aqua and navy blue. In between, there's shades of lilac, coral, hot pink, red, and even white.
The Katy Kat Lip Glosses add plenty of shine, as well as full-coverage color. Although the singer has released a variety of matte lip products in the past, she divulged that she's recently developed more of an appreciation for high-shine looks. Perry explained this by saying, "this year I started to use a lot more gloss because I realized it makes your lips look bigger without having to do any injections."
Image Credit: CoverGirl
What's Driving This Trend
- Celebrity Makeup Lines
- Creating makeup lines inspired by celebrities opens up opportunities for collaborations and brand exposure.
- Full-coverage Lip Glosses
- Developing formulas that offer both shine and saturated color caters to the growing demand for multifunctional makeup products.
- Bright and Unconventional Colors
- Offering fun and daring shades appeals to the younger demographic and sets the brand apart in a crowded makeup market.
Who This Affects Most
- Beauty and Cosmetics
- This is a natural fit due to the popularity of makeup and the growing trend of celebrity owned brands.
- Fashion and Entertainment
- Partnering with fashion and entertainment industries can boost brand exposure and collaborations for celebrity makeup lines.
- Physical and Online Retail
- Selling through both physical stores and online platforms allows for wider distribution and accessibility to customers.
