Although Maybelline's affordable Instant Age Rewind Concealer has become a favorite among many beauty gurus, the product hasn't been very inclusive towards consumers with deep skin tones, with only a few shades offered that are limited it to those with lighter skin tones.
In order to make the product more inclusive, Maybelline announced that it will be releasing six new shades, making for a total of 12 to choose from. The new shades are dubbed Ivory, Sand, Golden, Caramel, Tan, and Hazelnut.
By expanding the shades that the Instant Age Rewind Concealer is offered in, Maybelline responds to a growing consumer demand for inclusion when it comes to makeup products, and enables a larger base of consumers to use them.
What's Driving This Trend
- Inclusive Makeup Products
- Expanding the shade range of makeup products to be more inclusive responds to a growing consumer demand for diversity and inclusion.
- Affordable Beauty Brands
- Affordable beauty brands like Maybelline have the opportunity to attract a larger customer base by offering a wider range of shades in their products.
- Consumer-driven Inclusivity
- Consumers are increasingly seeking out and supporting brands that prioritize inclusivity, creating an opportunity for brands to differentiate themselves in the market.
Who This Affects Most
- Cosmetics
- The cosmetics industry can capitalize on the trend of inclusive makeup products by expanding their shade ranges and catering to a wider range of consumers.
- Beauty Retail
- Beauty retailers can benefit from offering a diverse range of makeup products to cater to the growing demand for inclusive beauty products.
- Marketing and Advertising
- Marketing and advertising agencies can help brands communicate their commitment to inclusivity and diversity, attracting consumers who value these qualities.
