Maybelline's Instant Age Rewind Concealer Will Come in Deeper Shades

 - Jan 5, 2018
References: maybelline & popsugar
Although Maybelline's affordable Instant Age Rewind Concealer has become a favorite among many beauty gurus, the product hasn't been very inclusive towards consumers with deep skin tones, with only a few shades offered that are limited it to those with lighter skin tones.

In order to make the product more inclusive, Maybelline announced that it will be releasing six new shades, making for a total of 12 to choose from. The new shades are dubbed Ivory, Sand, Golden, Caramel, Tan, and Hazelnut.

By expanding the shades that the Instant Age Rewind Concealer is offered in, Maybelline responds to a growing consumer demand for inclusion when it comes to makeup products, and enables a larger base of consumers to use them.