This new Too Faced palette follows the release of another peach-hued drop from the popular beauty brand, the 'Sweet Peach Eye Shadow Palette,' which was launched back in 2016.
Although not many details have surfaced regarding the new Too Faced palette so far, the brand shared some images of it on its Instagram page with fans, showcasing a luxurious gold case that's filled with 12 different shades. These shades range from a soft light peach that's great for highlighting, to a deep eggplant purple that packs a lot of shimmer. Also included are a number of subtle orange and pink hues, as well as a deep charcoal.
The new Too Faced palette is set to become available on Sephora on January 16th, and can also be purchased from the brand's site directly.
What's Driving This Trend
- Peach-hued Eyeshadows
- This trend shows there is an opportunity to create more neutral-toned palettes in the beauty industry.
- Shimmer Shadows
- There is an opportunity for other beauty brands to create shimmer eyeshadow palettes mixing peach and fruity hues.
- Gold Packaging
- The trend of luxurious gold packaging sets an opportunity for brands to upgrade their packaging designs.
Who This Affects Most
- Beauty
- This industry can benefit from creating versatile eyeshadow palettes that offer a range of colors for consumers.
- Retail
- There is an opportunity for retailers to carry more neutral-toned eyeshadow palettes that cater to a wider range of consumers.
- Packaging
- Brands that specialize in packaging can offer innovative gold packaging designs for beauty products.
