Vibrant Double-Sided Mascaras

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Urban Decay's Double Team Mascara Arrives in Five Bright Shades

— February 20, 2018 — Fashion
Most cosmetic connoisseurs know that applying multiple layers of mascara helps one achieve defined lashes, and with Urban Decay's new Double Team mascara, individuals can achieve a lengthened, multi-dimensional effect with one wand.

This colorful, double-sided wand was revealed on the brand's Instagram and appears to arrive in five vibrant hues, including yellow, blue, purple, pink and turquoise shades. One side of the product features a cream that offers length and definition, while the other side features a shimmering shade that offers a multi-dimensional look that's sure to turn some heads.

These vibrant colors further Urban Decay's message of ensuring that a consumer's makeup is reflective of their vibrant personalities. No release date has been set for Urban Decay's Double Tam Mascara.


Image Credit: via Instagram, @udwende

Trend Themes

  1. Double-sided Mascara — Urban Decay's Double Team Mascara offers a lengthened, multi-dimensional effect with one wand.
  2. Vibrant Hues — The mascara comes in five bright shades, allowing consumers to reflect their vibrant personalities.
  3. Multi-functional Product — One side of the product offers length and definition, while the other side provides a shimmering, multi-dimensional look.

Industry Implications

  1. Cosmetics — The cosmetics industry can explore the use of double-sided mascaras to offer innovative and convenient multi-functional products.
  2. Beauty — Beauty brands can capitalize on the trend of vibrant and colorful makeup by introducing new products with a wide range of shades.
  3. Social Media Marketing — The success of Urban Decay's new mascara emphasizes the importance of engaging and showcasing products on social media platforms to reach a wider audience.
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