Ecco Bella Favors Recyclable and Sustainable Makeup Packaging

 - Feb 8, 2018
References: eccobella & treehugger
Although there's an unfortunate number of low-cost eyeshadow palettes that are simply thrown out after use since they are not equipped to be refilled with new shades, a number of ecologically focused beauty brands are stepping up to offer more sustainable makeup packaging solutions.

American makeup company Ecco Bella sets itself apart by selling a variety of its refills in paper packages. In the case of its eyeshadows, a magnetic compact can be purchased to conveniently hold the desired shades. As Ecco Bella puts it, with the Refillable Paperback Duo Compact, consumers can "keep the compact until it is ready to be recycled, which could be years from now."

Some of the unique eyeshadow shades that are available from the brand include classics like Taupe and Clay that are infused with flower cutins. In the same way that flower cutins protect flowers from the elements, Ecco Bella's FlowerColor Makeup promises to keep natural moisture away from makeup to create fresh, long-lasting looks.