Eyeko's 'Bespoke Mascara' Features a Customizable Formula and Applicator

 - Feb 17, 2018
References: eyeko & byrdie
There are some brands that have made a name for themselves by launching customizable cosmetics for consumers, but for the most part, the majority of makeup formulas are one-size-fits-all—but not the Bespoke Mascara from Eyeko.

Over the years, Eyeko has released a number of innovative mascara products, but this one gives consumers the chance to create their own mascara by following three steps. Eyeko first asks consumers to describe their lashes, then detail the look that they would like to achieve as a result of using the product, such as greater length and definition or extra volume. From there, a user may also select their preferred style of brush applicator or let the brand choose for them.

The Bespoke Mascara is packaged in an elegant dark tube and box, reminding consumers that they are paying $40 for a premium, tailor-made product.