The Tarte Cosmetics 'Rainforest of the Sea' collection is a vegan-friendly makeup and skincare line that features eco-friendly and nourishing natural ingredients—like Amazonian clay, super fruits and essential oils. As such, the products are rich in vitamins, minerals and have the potential to actually improve the health of the skin when applied, unlike many other cosmetics.
Some of the ultra-hydrating products that can be found in the line include the Aquacealer Concealer, the Water Foundation and the Drink of H20 Hydrating Boost Moisturizer. As a vegan-friendly line, the collection also features a number of different cruelty-free applicator brushes.
Ahead of its Rainforest of the Sea collection, Tarte Cosmetics also launched a cruelty-free mermaid-inspired makeup line and is best known for its cruelty-free Amazonian Clay collection.
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Key Themes Behind This Trend
- Vegan Cosmetics
- Developing natural, Vegan Cosmetic Products which aim to nourish the skin unlike other cosmetics.
- Hydrating Makeup Collections
- Creating a Makeup Collection that focuses on Ultra-Hydrating Products rich in Vitamins, Minerals and Natural Ingredients like Amazonian Clay, Essential Oils, and Super Fruits.
- Cruelty-free Applicator Brushes
- Introducing a line of different cruelty-free applicator brushes for makeup products.
Where This Applies
- Cosmetics Industry
- The Cosmetics Industry should focus more on naturally-oriented and Vegan Cosmetic Products with Hydrating Benefits.
- Skincare Industry
- The Skincare Industry should start utilizing natural and Vegan-friendly ingredients in their products, to help nourish the skin.
- Makeup Industry
- The Makeup Industry has the potential to contribute to the trend of natural and Vegan Cosmetic Products, by developing more Ultra-Hydrating Makeup Collections rich in Vitamins, Minerals and Natural Ingredients.
