Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Pèrsona Cosmetics' Cali Glow Highlighters Take Cues from the Coast

 - Feb 19, 2018
References: personacosmetics.co & instagram
Pèrsona Cosmetics launched a trio of 'Cali Glow Highlighters' that boast names like Zuma, Del Mar and Laguna, in reference to some of the state's most iconic beaches.

While the lightest shade, Laguna, boasts an ivory tone that's ideal for lighter skin shades, Del Mar is the deepest in the range and promises a "sun kissed deep warm glow" for medium to dark skin tones. In between is the shade Zuma, which Pèrsona Cosmetics calls its most versatile option for many different skin types.

The highlighter formulas are said to be smooth and buttery, thanks to the inclusion of beneficial ingredients like Vitamin E and cacao seed butter, which helps to create a buildable, creamy texture.

Image Credit: Pèrsona Cosmetics