Morose Unicorn-Themed Glosses

NYX's New Unicorn Blood Lip Gloss Collection Has a Dark Twist

While unicorn-themed beauty products are nothing new, NYX is putting a dark twist on the craze with its new Unicorn Blood Lip Gloss collection. Instead of an overly sparkly tint, the new glosses allow consumers to achieve a more muted unicorn-inspired look.

NYX's Unicorn Blood Lip Glosses are five limited-edition products designed to add a touch of enchantment to one's beauty routine. Each of the new glosses comes in a dark chrome shade that ranges from the frosted brown 'Cosmic Glaze,' to the grey-tinged 'Eclipse.' Customers can also change the impact of the glosses by wearing them alone for a high-impact sparkle, or layering them with a matte lipstick to change up the color.

Priced at just $8 a pop, the cosmic glosses give consumers a fun new way to test drive the unicorn beauty craze.

Image Credit: <i>NYX Cosmetics</i>

Dark Unicorn Beauty
NYX's Unicorn Blood Lip Gloss Collection adds a gothic twist to the unicorn beauty trend.
Muted Beauty Products
Consumers are embracing the subtle, muted look of NYX's Unicorn Blood Lip Gloss collection over more traditional sparkly beauty products.
Mixed Texture Beauty
Layering NYX's Unicorn Blood Lip Gloss with matte lipstick creates unique texture and color combinations for consumers.

Sectors Adopting This

Beauty
The beauty industry has an opportunity to create new, edgy unicorn-inspired products that appeal to consumers looking for a darker twist.
Fashion
The fashion industry can incorporate dark unicorn themes into clothing and accessory designs for a unique, edgy twist on a popular trend.
Entertainment
Film, television, and theatre industries can take inspiration from NYX's Unicorn Blood Lip Gloss Collection and incorporate dark unicorn themes into their visual designs.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 64%
Freshness 8%