During this year's London Fashion Week event, Global Senior Mac Artist Dominic Skinner revealed that behind there scenes there was a makeup product vending machine, which was filled with the 'Little Mac Collection.'
The Little Mac Collection consists of miniature versions of some of MAC's most popular products, including lipsticks, setting sprays, mascaras, highlighters, glitter pigments, and makeup remover wipes. This enabled models and artists to quickly grab some products that they might have been running low on, or to pack some into their bags for a night out after.
Although the brand has not stated whether or not it will expand its makeup product vending machines, it's possible that they could be featured at other fashion events, or even in airports sometime in the future.
Image Credit: Instagram @dominic_mua
What Makes This Trend Stand Out
- Makeup Product Vending Machines
- Opportunity for beauty brands to provide convenient and accessible makeup products through vending machines.
- 'little Mac Collection'
- Trend of creating miniature versions of popular products to offer customers a more affordable and portable option.
- Fashion Week Collaboration
- Opportunity for brands to collaborate with fashion events to showcase and distribute their products through unique experiences.
Sectors Adopting This
- Beauty
- Disruptive innovation opportunity for beauty brands to tap into the vending machine market and offer their products in a convenient and modern way.
- Retail
- Opportunity for retailers to explore the use of vending machines as a new avenue for product distribution, particularly in high-traffic areas like airports.
- Fashion
- Trend of integrating product vending machines into fashion events presents an opportunity for fashion industry players to enhance the overall experience for attendees and create new marketing channels.
