Many prepackaged food and drink brands are seeing consumers demand fresh ingredients be incorporated into products, which is seeing new announcements like this one regarding Lipton Iced Tea. The new teas are infused with a "Splash of Real Juice" and come in three flavor options including 'Tropical,' 'Berry' and 'Pear-Peach.'
Recent reports have shown that soda brands are seeing a distinct loss in popularity as consumers seek out more natural ways to quench their thirst. This is pushing brands to innovate and recreate their images, which is seeing new products like the Lipton Iced Teas seen here come to the market.
The new iced teas are set to start rolling out nationwide in February at grocers and convenience stores.