The demand for plant-based food products is increasing, which is seeing brands respond with new options like the Castle Kitchen Pancake and Waffle Mixes. Featuring a plant-based recipe, the mixes come in several options that are free from dairy and other animal ingredients to make them a vegan food.
The mixes come in three flavor options including 'Plain Jane Vanilla,' 'Let's Go Bananas' and the all-new 'Protein Packed Plain Jane Vanilla.' The products offer vegan and vegetarian consumers with a new way to enjoy a classic food without having to make it all from scratch.
The Castle Kitchen Pancake and Waffle Mixes are just one of the product lineups from the brand with the other being a series of hot chocolate mixes that are also free of dairy.
Why This Trend Is Growing
- Plant-based Food Products
- Opportunity for companies to respond to the increasing demand for plant-based food products with new options like vegan pancake and waffle mixes.
- Vegan and Vegetarian Diet
- Growing demand for vegan and vegetarian diets creating a market opportunity for companies to develop and offer plant-based food options.
- Convenient Food Preparation
- The popularity of mix-based food products, such as pancake and waffle mixes, creates a disruptive opportunity for companies to develop and offer pre-made, easy and convenient plant-based meals.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the growing trend towards plant-based diets by developing and offering more vegan and vegetarian-friendly food products, such as cereal mixes and pancake and waffle mixes.
- Health and Wellness
- The health and wellness industry can take advantage of the trend towards plant-based diets by developing and offering healthier, protein-packed plant-based food products that appeal to vegetarians, vegans and health-conscious consumers.
- Retail
- The retail industry has an opportunity to enhance product offerings by adding more pre-packaged, plant-based mix options that cater to consumers with busy lifestyles, limited time for meal prep or do not have cooking skills.
