Dessert-Inspired Baking Mixes

The Krusteaz Select Mixes Taste Like Cakes & Decadent Treats

Krusteaz recently announced the launch of Krusteaz Select, a limited-edition pack of dessert-inspired baking mixes that elevate ordinary breakfast pancakes and waffles. In the pack, consumers will find pancake and waffle mixes for the Bananas Foster Pancake, Carrot Cake Pancake and Raspberry Chocolate Belgian Waffle.

While the Bananas Foster Pancake is infused with real banana flakes, cinnamon, rum and brown sugar flavors, the Carrot Cake Pancake with Cream Cheese Icing includes real dried carrots and an optional packet of nuts. The Raspberry Chocolate Belgian Waffle is just as indulgent and healthy as the others, as it is made with rich cocoa powder, chocolate chips and can be topped with a tart raspberry sauce.

These quick dessert-inspired baking mixes offer a fresh new take on classic recipes in an easy-to-enjoy format.

Dessert-inspired Baking Mixes
Creating quick and convenient ways to make indulgent desserts at home.

Where This Applies

Food and Beverage
Opportunity for companies in the food and beverage industry to innovate and offer dessert-inspired baking mixes to cater to busy consumers.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 51%
Freshness 9%

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