Helmut Lang Released a Conceptual Spring Line Modeled by Kids
Madison Mackay — February 6, 2018 — Luxury
Luxury clothing brand Helmut Lang teamed up with artist Alex Lee to create a conceptual spring line look book modeled by children. Taking to Instagram, the brand posted a series of photos with 8 year old model Wilder in different pieces from the new line.
Each piece references well-known advertisements including Mayballine's 'Maybe She's Born With It' campaign, OxiClean, Coca Cola and Mcdonalds. The inventive captions are a satirical copy of the classic slogans, creating a connection between the photo and the reference.
Helmut Lang's newest collection features leather jackets, dress shirts and other various high-fashion outfits. The new conceptual spring line is available online now, with modern pieces and stand-out descriptions.
Image Credit: Alex Lee
Each piece references well-known advertisements including Mayballine's 'Maybe She's Born With It' campaign, OxiClean, Coca Cola and Mcdonalds. The inventive captions are a satirical copy of the classic slogans, creating a connection between the photo and the reference.
Helmut Lang's newest collection features leather jackets, dress shirts and other various high-fashion outfits. The new conceptual spring line is available online now, with modern pieces and stand-out descriptions.
Image Credit: Alex Lee
Trend Themes
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Children-modeled Clothing Lines — The trend of children's clothing lines modeled by kids in satirical ways opens an opportunity for fashion brands to explore rebellious marketing strategies.
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Luxury Brand Collaborations with Artists — The trend of luxury brands collaborating with artists such as Alex Lee opens up expansive opportunities for artists to integrate visual artistry with fashion design.
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Satirical Marketing Strategies — The trend of satirical marketing strategies being utilized in lookbooks with cultural references offers a new space for brands to explore the conceptualization of fashion.
Industry Implications
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High-end Fashion — The high-end fashion industry has an opportunity to experiment with edgy marketing through provocative collaborations.
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Visual Arts and Fashion — The collaboration opportunities between luxury fashion brands and artists offer a space for integration and expansion of both fashion and visual arts sectors.
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Marketing and Advertising — The integration of cultural references in satirical marketing strategies can be an opportunity for marketing and advertising industries to embrace a more provocative approach.
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