Luxury clothing brand Helmut Lang teamed up with artist Alex Lee to create a conceptual spring line look book modeled by children. Taking to Instagram, the brand posted a series of photos with 8 year old model Wilder in different pieces from the new line.
Each piece references well-known advertisements including Mayballine's 'Maybe She's Born With It' campaign, OxiClean, Coca Cola and Mcdonalds. The inventive captions are a satirical copy of the classic slogans, creating a connection between the photo and the reference.
Helmut Lang's newest collection features leather jackets, dress shirts and other various high-fashion outfits. The new conceptual spring line is available online now, with modern pieces and stand-out descriptions.
Image Credit: Alex Lee
Why This Trend Is Growing
- Children-modeled Clothing Lines
- The trend of children's clothing lines modeled by kids in satirical ways opens an opportunity for fashion brands to explore rebellious marketing strategies.
- Luxury Brand Collaborations with Artists
- The trend of luxury brands collaborating with artists such as Alex Lee opens up expansive opportunities for artists to integrate visual artistry with fashion design.
- Satirical Marketing Strategies
- The trend of satirical marketing strategies being utilized in lookbooks with cultural references offers a new space for brands to explore the conceptualization of fashion.
Industries Being Reshaped
- High-end Fashion
- The high-end fashion industry has an opportunity to experiment with edgy marketing through provocative collaborations.
- Visual Arts and Fashion
- The collaboration opportunities between luxury fashion brands and artists offer a space for integration and expansion of both fashion and visual arts sectors.
- Marketing and Advertising
- The integration of cultural references in satirical marketing strategies can be an opportunity for marketing and advertising industries to embrace a more provocative approach.
