Luxury clothing brand Helmut Lang teamed up with artist Alex Lee to create a conceptual spring line look book modeled by children. Taking to Instagram, the brand posted a series of photos with 8 year old model Wilder in different pieces from the new line.
Each piece references well-known advertisements including Mayballine's 'Maybe She's Born With It' campaign, OxiClean, Coca Cola and Mcdonalds. The inventive captions are a satirical copy of the classic slogans, creating a connection between the photo and the reference.
Helmut Lang's newest collection features leather jackets, dress shirts and other various high-fashion outfits. The new conceptual spring line is available online now, with modern pieces and stand-out descriptions.
Image Credit: Alex Lee