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PepsiCo Has Announced the New 'Bubly' Sparkling Water Beverages

 - Feb 9, 2018
References: pepsico & foodbev
PepsiCo has announced the new 'Bubly' sparkling water beverages as a new drink lineup that will provide consumers with an alternative way to quench their thirst. Calorie-free and made with natural flavors, the drinks come in eight flavor options including 'Grape,' 'Lime,' 'Strawberry,' 'Orange,' 'Lemon,' 'Mango,' 'Apple' and 'Cherry.'

The drinks are branded with a smiling aesthetic to make them appear quite inviting on the store shelf, while the tabs are each emblazoned with a greeting to enhance the consumption experience.

Speaking on the new 'Bubly' sparkling water beverages, Todd Kaplan of PepsiCo North America Beverages said, "When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs. We created Bubly to provide consumers with a great-tasting, flavourful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today."

Image Credit: FoodBev Media