The Monache Rosse brand is based in Eboli, Italy, and enlisted the creative agency ‘nju: comunicazione,’ to design the branding for its products.
While tomato sauce offered in a jar is usually more associated with convenience than it is with sophistication and flavor, the Monache Rosse brand aims to change that perception. It offers its authentic tomato sauces in minimalist glass jars with limited labeling and subtle silver lids, giving the sauces an elegant appeal that indicates they are better than most offered in similar formats. The jars contain tomato sauces, as well as picked tomatoes.
Monache Rosse’s elegant branding and packaging ensures that it is able to appeal to lovers of both convenience and quality food products.