As an alternative to the many strong-tasting spirits that are boldly branded with dark color schemes, Dr Nicola Nice created Pomp and Whimsy as a female-targeted gin liqueur.
Pomp and Whimsy is boasts 30% ABV and light citrus and fruit flavors that come from the incorporation of 16 botanicals: juniper, coriander, angelica, grapefruit, bitter orange, lychee, cucumber, raspberry, lavender and jasmine tea pearls. In terms of taste, the liqueur is said to have a "dry, warm spice, juniper finish."
When it comes to serving Pomp and Whimsy, the brand recommends pouring it over ice, or mixing it with tonic, sparkling water or champagne. Some of the cocktails that the brand has crafted to show off its feminine spirit include the Pomp 75, the Mod Fashioned and the Suffragette Martini.
Image Credit: Pomp and Whimsy
What's Driving This Trend
- Female-targeted Spirits
- Creating spirits tailored specifically to the female palate presents a disruptive innovation opportunity in the spirits industry.
- Light and Fruity Liqueurs
- Developing liqueurs with light citrus and fruit flavors can tap into a market looking for an alternative to strong-tasting spirits.
- Incorporation of Botanicals
- Using a variety of botanicals in the production of spirits can create unique flavor profiles and attract consumers seeking new taste experiences.
Who This Affects Most
- Spirits
- The spirits industry can explore the potential of creating female-targeted spirits and light and fruity liqueurs to cater to changing consumer preferences.
- Beverage Mixers
- The beverage mixer industry can capitalize on the popularity of feminine spirit brands by developing mixers specifically designed to complement light and fruity liqueurs.
- Cocktail Bars
- Cocktail bars can incorporate female-targeted spirits and unique botanical blends in their menu offerings, attracting customers looking for innovative and adventurous drink experiences.
