The Lufthansa logo has recently undergone a change, replacing the yellow circle that previously graced its livery with a plain blue background. The German international airline has used the gold circle logo for decades now, but it made the change to align itself with the initial logo behind the Lufthansa corporation.
The Lufthansa logo is one of the oldest in use today, with the original design having been created in 1918 by German architect and designer Otto Firle. The stylized crane soaring in profile is undeniable attractive, and it has undergone very few changes over the years. The previous gold circle was added in the 60s, and since then the logo has seen virtually no change. However, the new blue background is in fact closer to the original design, showing Lufthansa's respect for its roots.
Image Credit: Dezeen
The Lufthansa Logo Now Features a Plain Blue Background
1. Simplistic Logo Design - The change in the Lufthansa logo to a plain blue background reflects a trend towards a more simplistic and minimalistic logo design approach.
2. Logo Heritage Preservation - Lufthansa's decision to align its logo with the initial design highlights a trend in preserving and paying homage to a company's logo heritage.
3. Logo Modernization - The update to Lufthansa's logo showcases a trend of modernizing iconic logos to appeal to contemporary aesthetics and consumer preferences.
1. Airlines - The airline industry can explore opportunities for logo redesign and modernization to enhance brand identity and appeal to a contemporary audience.
2. Graphic Design - The graphic design industry can adapt to the trend of simplifying logo designs and preserving logo heritage by offering services that cater to these evolving preferences.
3. Branding and Marketing - Branding and marketing professionals can learn from Lufthansa's logo update as a case study on how to balance modernization with honoring a brand's history and identity.