Cleaning products are a rather ordinary part of the consumer goods market, but the packaging for the 2GoBrand cleaners seen here looks to make it into an experience for recipients. Designed by Spencer Brown as an exclusive package to promote the new product line, the packaging hides a series of bottles and brushes within that are kept snugly in place to ensure they're highly shippable. The shoe cleaning products are minimalistic in branding and speak to the growing consumer preference for surprise and delight packaging.
The shift towards experiential packaging is seeing even ordinary products become extraordinary thanks to expert branding, which is seen with the 2GoBrand example here that turns cleaning products into a touch of luxury.
Image Credit: Package Inspiration