The Dayrooms Café is a London-based coffee house with a visual identity that is both understated and elegant. The cafe's branding is the work of design studio Two Times Elliott who creates a simplistic logo, Millennial pink takeaway cups, and a tropically themed interior for the brand.
Once past a pale blue and subtly Parisian store front, Dayrooms Café patrons will find themselves inside a naturally lit and lush interior. The plant-filled space features sophisticated details like warm wood finishes, woven pendent lighting and a patterned tile floor. It maintains a casual atmosphere that speaks to its target demographic, consisting mainly of students from surrounding London universities.
This bold visual identity by Two Times Elliott marries elegant and youthful graphics to successfully appeal to a younger demographic of coffee lovers.
Image Credit: Two Times Elliott