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Understated Cafe Branding

The Dayrooms Café Boasts an Elegant Visual Identity

— February 21, 2018 — Marketing
The Dayrooms Café is a London-based coffee house with a visual identity that is both understated and elegant. The cafe's branding is the work of design studio Two Times Elliott who creates a simplistic logo, Millennial pink takeaway cups, and a tropically themed interior for the brand.

Once past a pale blue and subtly Parisian store front, Dayrooms Café patrons will find themselves inside a naturally lit and lush interior. The plant-filled space features sophisticated details like warm wood finishes, woven pendent lighting and a patterned tile floor. It maintains a casual atmosphere that speaks to its target demographic, consisting mainly of students from surrounding London universities.

This bold visual identity by Two Times Elliott marries elegant and youthful graphics to successfully appeal to a younger demographic of coffee lovers.


Image Credit: Two Times Elliott
Trend Themes
1. Minimalist Cafe Branding - Opportunity for cafes to create a simple and sophisticated visual identity that appeals to a modern audience.
2. Millennial-focused Branding - Brands can leverage Millennial pink and youthful graphics to attract younger customers.
3. Natural and Lush Interiors - Cafes can create inviting spaces with plant-filled interiors and warm wood finishes to enhance the customer experience.
Industry Implications
1. Coffee House - Coffee houses can adopt understated and elegant branding to stand out in a competitive market.
2. Design Studio - Design studios specializing in branding can capitalize on the trend of minimalist and Millennial-focused visual identities.
3. Hospitality - The hospitality industry can incorporate natural and lush interiors to create inviting spaces for customers.
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