The prepackaged drink market is in a state of change as consumers shift away from sodas to healthier options, which is seeing brands respond with new products like the Fruktomania beverages. Created in partnership between Poland-Based fruit company Ewa-Bis and Zentis Polska, the drinks are positioned as a textured hydration beverage that will offer an experience unlike what's presently available on the market.
The Fruktomania drinks come in two flavor options including 'Apple, Mango, Strawberry and Watermelon' and 'Kiwi, Papaya, Peach and Pear,' which are both infused with chunks of real fruit. This adds a distinct texture to the drinks that will be appreciated by consumers who are looking for something a little different when looking to stay hydrated.
Image Credit: FoodBev Media