The KRANK Kustom Kaffeine branding is the design work of Darling Brands and looks to create an eye-catching packaging aesthetic that will convey a sense of playfulness to the consumer. Consisting of collaged images, the coffee bag branding identifies that the product is anything but old-fashioned and is appealing to younger consumers. As coffee culture becomes more popular amongst younger demographics, we could see a need for products and branding that is more appealing to their personal style preferences.
The KRANK Kustom Kaffeine branding and design looks to modernize the classic beverage and bring it into the present era in a way that makes it playful, edgy and approachable. This helps to diversify the market to offer a new product lineup for consumers to choose from.