Michelob Ultra is Offering Rewards for Running During Lockdown
Laura McQuarrie — May 3, 2021 — Marketing
References: famouscampaigns
Low-calorie beer Michelob Ultra is one of the lightest beers on the market and the brand is appealing to those who are running during lockdown. The brand is giving runners the chance to trade their road miles for air miles, as Michelob Ultra will provide flights to the locations that match the distances run.
According to the results of a study of 2,000 adults, "nearly half of the population [has] been pounding the pavement for an average of 9.3 miles each week, or 484 miles over the year; enough to get from London to sunny Bordeaux. One in ten of us have even made it as far as Tuscany in Italy." As the beer is positioned as one of the healthiest options on the market, it serves as an appealing refreshment for active individuals.
According to the results of a study of 2,000 adults, "nearly half of the population [has] been pounding the pavement for an average of 9.3 miles each week, or 484 miles over the year; enough to get from London to sunny Bordeaux. One in ten of us have even made it as far as Tuscany in Italy." As the beer is positioned as one of the healthiest options on the market, it serves as an appealing refreshment for active individuals.
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