Brooklyn Brewery Special Effects Contains Just 0.4% ABV
Laura McQuarrie — April 17, 2019 — Lifestyle
References: brooklynbrewery & barmagazine
This spring, Brooklyn Brewery is adding to its collection of craft beer products with an all-new alcohol-free lager called Special Effects. In order to keep up with the demand for low- and no-alcohol options, Brooklyn Brewery developed a special fermentation method that limits fermentation yet still allows for traditional beer flavors to come through—as such, the 355-milliliter bottles boast just 0.4% ABV.
Brooklyn Brewery Special Effects is said to be hoppy and golden with a "bready sweetness,” a piney aroma and a bitter finish. Beyond flavor, the lager offers plenty for consumers to discover. True to its name, the alcohol-free beer is packaged in a bottle that's decorated with a bold pattern and fluorescent inks that capture its unique essence.
Brooklyn Brewery Special Effects is said to be hoppy and golden with a "bready sweetness,” a piney aroma and a bitter finish. Beyond flavor, the lager offers plenty for consumers to discover. True to its name, the alcohol-free beer is packaged in a bottle that's decorated with a bold pattern and fluorescent inks that capture its unique essence.
Trend Themes
1. Alcohol-free Lager - Developing innovative methods to create alcohol-free lagers opens up opportunities to tap into the growing market of consumers seeking healthier beverage options.
2. Low- and No-alcohol Options - Meeting the demand for low- and no-alcohol options presents an opportunity for breweries to attract health-conscious consumers and expand their customer base.
3. Creative Packaging Design - Embracing unique and eye-catching packaging designs can help differentiate alcohol-free lagers in a crowded market and create a lasting impression on consumers.
Industry Implications
1. Craft Beer - The craft beer industry can explore and innovate with alcohol-free lagers to accommodate changing consumer preferences and expand their product offerings.
2. Beverage - The beverage industry can leverage the trend of alcohol-free lagers to cater to health-conscious consumers and create new revenue streams.
3. Packaging - The packaging industry can collaborate with breweries to develop visually striking and impactful designs for alcohol-free lagers, enhancing brand identity and consumer appeal.
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