With a growing number of consumers cutting back on alcohol or eliminating it from their diet entirely, brands like Gruvi have stepped in to fill the void.
Gruvi is a line of craft, non-alcoholic adult beverages that includes both beers and wines. The latest products from the brand include a non-alcoholic Berliner Weisse, which is a modern take on a classic wheat beer from Germany, and an alcohol-free IPA that's brewed with citra, galaxy and mosaic hops. As for non-alcoholic wines, there's a prosecco that's both gluten-free and sulfite-free.
In addition to not giving you a hangover, Gruvi's adult drinks will also help you stick to your diet as they contain as little as 26 calories per serving.
Image Credit: <i> Gruvi.</i>
What's Driving This Trend
- Craft Non-alcohol Beverages
- Craft brands like Gruvi are capitalizing on the growing trend of consumers cutting back on alcohol, offering high-quality non-alcoholic options.
- Alcohol-free Craft Beers
- Gruvi taps into the rising demand for non-alcoholic beer with their craft brews, providing a refreshing and flavorful alternative to traditional options.
- Non-alcoholic Wine Alternatives
- With products like Gruvi's gluten-free and sulfite-free prosecco, the market for non-alcoholic wine options is expanding to cater to health-conscious and alcohol-free consumers.
Who This Affects Most
- Craft Beverage Industry
- Craft breweries and wineries can seize the opportunity by developing their own non-alcoholic adult beverage lines, appealing to a wider range of customers.
- Health and Wellness Industry
- The health and wellness sector can explore collaborations with craft non-alcohol beverage brands like Gruvi to offer low-calorie and diet-friendly drink options in their fitness and health-conscious establishments.
- Hospitality Industry
- Hotels, restaurants, and bars can enhance their beverage menus by incorporating Gruvi's craft non-alcoholic offerings, attracting customers seeking sophisticated and alcohol-free alternatives.
