If a brand has been around since the 1950s, it most likely has an advertising past that would be considered problematic and dated today, and Budweiser's International Women's Day efforts highlight how far it's come as a brand by re-imaging its vintage ads to appeal to the modern woman.
These vintage advertisements were targeted at housewives and explain that women should be purchasing and serving Budweiser for their husbands. In one particular ad, a woman is seen cooking dinner, while the man has his eyes on the beer. The copy reads, "Dinner is almost ready and it sure smells good. Loosen your tie and enjoy your Budweiser." The beer brand has now updated the ad to read "It's Friday, your favorite takeout just got here. Crack open a cold bud and enjoy some time to yourself." The image has also been altered to feature a woman enjoying takeout by herself.
Image Credit: Budweiser
Key Themes Behind This Trend
- Modernized Vintage Ads
- Companies can update their old advertisements to reflect contemporary values and appeal to a modern audience.
- Gender-inclusive Advertising
- Brands can create campaigns that emphasize inclusivity and challenge traditional gender roles for a more diverse consumer base.
- Rebranding for Social Progress
- Companies can re-imagine their brand image to show their commitment to social progress and resonate with current societal values.
Where This Applies
- Beverage
- Beverage companies can update their marketing strategies and ad campaigns to appeal to a more diverse and socially conscious consumer base.
- Advertising
- The advertising industry can help brands in reimagining their old campaigns to align with current values and effectively target a modern audience.
- Food Delivery
- Food delivery services can create campaigns that encourage individuals to enjoy meals by themselves without the need for traditional gender stereotypes.
