Ideas
Explore the world's #1 largest database of ideas and innovations, with 446,269 inspiring examples.
Trend Reports
Discover why 1,186 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 331,471 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,186 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 331,471 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,185 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 446,269 cutting edge ideas.

Stereotype-Challenging Beer Ads

Budweiser's 'Typical American' Commercial Addresses Misconceptions

— November 30, 2020 — Marketing
Budweiser's 'Typical American' ad aired earlier this year during the 2020 Super Bowl LIV event. The campaign dispels common stereotypes and invites viewers to "look beyond the labels" because they might be surprised with what they find.

The beer maker's Typical American ad spotlights real people from all walks of life while challenging common misconceptions about Americans that may be believed around the world. Some of these stereotypes include typical Americans showing off their strength, their competitive side, showing up to places uninvited, always being loud and so on.

Each of these common misconceptions is paired with a compelling clip of people using their strength to help strangers during extreme weather conditions, competing in sporting events despite of physical disabilities, using their loud voices to protest and stand up for political change -- showing that negative typical American stereotypes can actually be turned on their head.
Trend Themes
1. Challenge of Stereotypes - Disruptive innovation opportunity: Creating marketing campaigns that challenge common stereotypes and promote inclusivity.
2. Authentic Representation - Disruptive innovation opportunity: Showcasing real people from diverse backgrounds in advertisements to break down misconceptions and promote acceptance.
3. Positive Image Reinforcement - Disruptive innovation opportunity: Highlighting positive actions and values associated with a brand to reshape public perception.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Utilizing creative methods to challenge stereotypes and create impactful advertising campaigns.
2. Beverage - Disruptive innovation opportunity: Developing inclusive branding strategies to stand out in the beverage industry and appeal to a diverse consumer base.
3. Social Activism - Disruptive innovation opportunity: Partnering with social causes and movements to promote positive change and redefine industry narratives.
5.7
Score
Popularity
Activity
Freshness